Welcome. This is me.
Well, an abbreviated version anyway.
A simple, two-part solution to iterate your way forward.
I believe designing a great customer experience starts with knowing the people who trust and depend on your product. Gaining an understanding of their goals, challenges, and the ‘why’ behind what they do makes their success your success.
Building a great customer experience starts with collaboration. Working with analytics, research, product, engineering, and design to craft cohesive experiences, connecting customer satisfaction and business goals, that's my happy place. Whether improving internal processes for the teams building those experiences or ensuring the products themselves are inclusively designed and user-centered, it's always about people.
I got my philosophy.
And I trust it like the ground.
BEN FOLDS, BEN FOLDS FIVE
From the playbook
"Tell me about your process." is a request designers often hear related to their work. But process is only part of a larger story and something I feel works best when kept flexible. Taking into account all the variables that can impact a project, a too-strictly defined process could create additional work but add no value. Less definition and your team could miss important aspects of the project which may go undiscovered.
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I've found that keeping a playbook of time-tested processes that have proven outcomes gives you and your team a go-to plan for almost any scenario you encounter.
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Products built smartly; to be efficient, future-friendly, and easily maintainable, are the foundation for staying ahead of every “next iteration”. When your tools and processes are designed for change, your teams and brand can better pivot and adjust to meet the next set of challenges.​
You can check it on out, it's the weapon of choice, yeah.
NORMAN COOK, FATBOY SLIM
Dual-track agile product development
Keeping discovery, research, and design ahead of your development sprints lessens bottlenecks and engineering downtime.
Brought to you by the letter 'D'
The Four D's, The Double Diamond, Design Thinking, Design Systems... it's like magic but with proven, scalable results.
Object Oriented UX
OOUX breaks down complexity while respecting the way people think and engineers work.
Data & Analytics
Qualitative and quantitative research, A/B and multi-variant testing, and robust data from every relevant production system. Case closed.
And in my free time...
I strive to be a dreamer and a doer. You can usually find me drawing and illustrating for fun and my first children's book, traveling the world with my family, and recently I've been learning the art of stage and set design while volunteering with ManeStage Theater in Puyallup, Washington.
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When I'm home in the PNW, it's hiking, camping, or going to live music shows. After any of those, you can find me listening to new vinyl or gaming with the family to relax.
