Limeade
Bringing a gamification mindset to the health and well-being industry means being tightly focused on user engagement. During the six months I spent at Limeade I increased engagement across existing user demographics and boosted new user onboarding and assessment completion, all while creating a new design system from scratch to ensure a consistent and accessible experience across all customer touchpoints.
Senior Product Designer
Product impact & achievements
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Design and integration of the cross-platform Limelight Design System
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​Expanded access to health and analytics data for users to track progress
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Increased active user engagement via feature enhancements for activities
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Boosted new user assessment completion, growing daily active users
Design & process leadership
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Synchronized design strategies and resources between marketing and the well-being program to strengthen brand identity
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Led implementation of WCAG best practices in the Microsoft Teams platform to meet product integration requirements
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​Collaborated with user research and academic research at Limeade Institute on white papers for well-being improvement
Leveling up well-being scores
12%
Initial increase in active user engagement across all base demographics including floor workers, desk workers, and drivers.
32%
Boost achieved in new user assessment and program onboarding completion over first thirty days of release.
4
Platforms supported by the Limelight Design System; web, iOS, Android, and Microsoft Teams integration.
Adding context gives new users a reason to commit
My primary focus while working at Limeade was End-user Value. I worked across multiple product teams to help bring consistency to the user experience, ensure users understood the onboarding process, and found value in the included activities and overall program.
Using systems design to bring disparate products together
My work on the Limelight design system included a multi-tier token library, Figma style library, and react component library courtesy of PrimeReact. Each piece works together to create a consistent, accessible experience for the various teams building each product and for their unique users.
